When we launched the first-ever TikTok-native reality show, the response was massive. Thousands of TikTokers nominated themselves to win, the show racked up millions of views, and the TV industry took note.
“TikTok provides a platform for brands like few other mediums can. ELF looks likely to be the shape of things to come.” —Television Business International
BRAND CHALLENGE
How do you top the most famous TikTok campaign in history? After the success of #eyeslipsfamous, e.l.f. Cosmetics wanted to continue to innovate and disrupt the industry, all while deepening their connection with their fans.
CREATIVE SOLUTION
e.l.f. is always looking for ways to empower its community, so we developed “Eyes. Lips. Famous.” to help aspiring TikTok influencers reach their dreams faster.
Winners of the contest got to participate in a “Beauty Camp,” where they were mentored by three of the biggest names in TikTok beauty.
The show ran for a month on e.l.f’s TikTok channel, @elfyeah. It amassed millions of views, and energized the TikTok community as they cheered on the winners.
