CONNECTING TO CULTURE.
DRIVING BRAND LOVE.
Award-winning, social first agency Movers+Shakers drives brand awareness and equity with Gen Z and Millennial audiences
Spotlight on e.l.f. Beauty
e.l.f. has jumped from #8 to #1 favorite beauty brand among Gen Z and experienced 21 consecutive quarters of sales growth.
E.L.F. - TIKTOK CHALLENGE
“The most influential campaign on TikTok.” - Adweek
E.L.F. - COSMETIC CRIMINALS
Cementing e.l.f. as an entertainment powerhouse
E.L.F. ON BEREAL
The first beauty brand on BeReal
E.L.F. x CHIPOTLE
The brand collaboration that broke the internet
NETFLIX - RED NOTICE
Reinvented the movie trailer for TikTok
NETFLIX - YOUR PLACE OR MINE
Launching an industry-first live TikTok billboard takeover
HASBRO / NERF
TikTok channel: 0 to 42k followers in first week
NETFLIX - SHAQXEL FOLEY
We invited Shaq to steal Eddie Murphy’s role in Netflix’s new Beverly Hills Cop film
E.L.F. RUNS ON DUNKIN’
A piping-hot brand collaboration
MadEwell
A TikTok-first campaign with a custom song and epic influencer roster
SMARTYPANTS VITAMINS
Launching a brand awareness campaign on TikTok and Instagram Reels
E.L.F. - TIKTOK MOVIE
First-ever movie crowd-sourced on TikTok
OLAPLEX
Flipping dupe culture on its head
E.L.F. - REALITY SHOW
The first-ever TikTok-native reality show
MONOPOLY
A TikTok-first campaign that garnered over 1,400 organic sound uses
ARM & HAMMER LAUNDRY
A TikTok campaign that highlights the chaos of the holidays
E.L.F. - NFT
A buzzy crypto-cosmetics collection
ESSENCE - FINE LINES
Building awareness through unique and personal GRWMs
FIND YOUR HAPPY PLACE
Getting personal in the #TubToks series
E.L.F. - HOLIDAY ALBUM
Topping the Billboard Charts!
MATTEL - AMERICAN GIRL
Reaching moms & daughters on TikTok
VISTA
Hosting a makeover contest for small business owners on TikTok
ESSENCE - UNORIGINAL SONGS
Rewrote classics and unleashed creativity
WARNER BROS. - Scoob!
Launching a film with viral buzz
MATCH HOLIDAY
Making those holiday moments less awkward…through song!
LITTLE TIKES
A fresh take on a classic holiday carol
AMAZON FASHION
Spicing up the stay-at-home holidays
WARNER BROS.
Bringing an iconic rivalry to life
MATCH.COM
Taking the stigma out of modern match-making
MODOS
An explainer video that you’ll actually enjoy
NURSERY WATER
The relatable comedy of being a new parent
TANOLOGIST
Influencer campaign that made products fly off shelves
ARE YOU NEXT?
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